Change before you have to?!

When you open the newspaper, everything seems negative, but complaining is a diagnosis without a cure. In this episode, we discuss why the best changes come from strength, not from crisis: Those who only act when it hurts have the least room to maneuver. We’ll look at a few examples and discuss how the company’s self-image has evolved - moving away from simply “we deliver excellent results” toward “we understand the pharmaceutical world.” It is precisely this domain expertise that is more important than ever.